Do ESG Claims on Packaging Actually Drive Sales Growth?

February, 22, 2023

By Alyson Lundstrom

Consumers are statistically more sustainability savvy and driven than ever to buy consciously. Yet, CEOs anecdotally report underwhelming ROIs on product launches that incorporated ESG claims. In collaboration with NeilsenIQ, recent research from McKinsey uncovers if both can be true and, if so, where is the sweet spot for sales growth.

Originally Published here for Impacked Packaging.